UNIQLO’s LifeWear Spring/Summer Collection 2018 featuring AIRism technology
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing. Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.
Having said that, UNIQLO brings us LifeWear. LifeWear is made up to make everyday life better and more comfortable. Apparel that comes from the Japanese values of simplicity, quality, and longevity. LifeWear reflects the brand’s commitment to perfection in design, fabric selection, cut, even color.
LifeWear is constantly evolving to cater to the needs of an ever-changing world through technological innovations.
From the LifeWear collection comes the new technology called AIRism. It’s an innerwear that is silky smooth on the skin. It wicks away sweat for a fresh and comfortable feeling all day long. This season’s AIRism lineup features numerous varieties of items to accommodate lifestyles including three (3) main types of AIRism: Mesh, Jersey, and Seamless, which can be worn for various occasions.
New to the lineup is the AIRism Slip that features a low curved neckline and adjuster ideal for low-cut dresses and tops. This is seriously perfect for me because I’m more of the conservative type and would wear inner clothes whenever I feel the need hehe.
The men’s range, UNIQLO is augmenting its AIRism Boxer Briefs with casual AIRism Trunks.
More to the LifeWear collection are sportswear that is made to move like you. These clothes feature quickly wicking away sweat and offer great elasticity, water repellency, and wind protection.
UNIQLO Jeans combine the best and most comfortable denim with advanced designs and silhouettes from state-of-the-art processing technology.
The kids and babies collection features the clothing technology AIRism. UNIQLO wants to give clothing that matches the high activity levels of children, making it easy for them to wear and move around, is colorfully cute, stylish, and above all is safe.
Collaboration with Marimekko:
Offers timelessly bold and vibrant print designs of Finnish designer Marimekko with the quality and comfort of UNIQLO’s casual street style. The collection includes graphic t-shirts, swingy sleeveless blouses, wide-leg cropped pants, and sleeveless shift dresses. Printed drawstring and tote bags and canvas sneakers are also available.
LifeWear aspires to make excellence affordable. It is undeniable that UNIQLO is committed to changing clothes, conventional wisdom and the world, and enrich people’s lives.