JOHNSON’S® at 125 | Celebrating a legacy of love
For more than 100 years, 125 years to be exact, JOHNSON’S® has been committed to providing safe, mild and gentle products for babies and adults in more than 175 countries around the globe.
And this year, 2018, marks that special milestone of celebrating their 125th year with a series of activities to honor its legacy in creating a safer world for babies and their families in the Philippines.
“JOHNSON’S® 125-year legacy is our dedication to giving our best for mothers and babies,” shares Ms. Bessie Colet Campillo, Johnson’s Marketing Manager. “Just as mothers learn from babies, so does Johnson’s. We understand what great lengths mothers go through to give their best for their babies, and that is the same effort we emulate in all the products we develop. Our products have always been some of the most rigorously tested and safe, globally, and created specifically to care for a baby’s unique needs,” she adds.
“A baby’s needs are very much different than our own. Each sense, from sight to touch, and through all the moments of play and exploration that our babies go through as they develop, are opportunities to nurture their happy and healthy development. All these moments are also opportunities for us to empower parents to maximize bonding with their babies to nurture the best development possible,” she concludes.
For the longest time, JOHNSON’S® has been about family. Try to think of all the JOHNSON’S® commercials you can remember, isn’t it all about love and family?
The brand has indeed touched a lot of families and have been in almost all of the families’ home shelves. Your mom, her mom, you and your kids have used JOHNSON’S®. Can you feel the nostalgia now? hehe
From top to toe, JOHNSON’S® is at the forefront of best practices, science and innovations in providing with quality baby essentials.
To after bath
To other baby essentials such as baby wipes and baby laundry detergent.
Programs and activities lined up by JOHNSON’S® started on January 25, 2018. It was kicked of with this year’s Anthem Video posted on Facebook and YouTube showcasing Johnson’s dedication throughout the years.
This video literally made my eyes wet. As a mom, I know how it feels to give everything to your everything. We definitely will give our ALL for our babies.
Undoubtedly, JOHNSON’S® is committed in helping to create a world made better and safer for moms and babies. As always, JOHNSON’S® promises to continue to offer the best care for years to come.
On the other hand, series of online initiatives, special promotions in-store and in e-commerce, as well as on-ground efforts and events will then follow to celebrate with every Filipino mom who has grown up with the brand.
For more information and updates on the Johnson’s 125 Years Campaign, please visit the brand’s official Facebook page: https://www.facebook.com/JohnsonsBabyPhilippines.